Dare to Suck - Inspiring changemakers opening up to young adults (and their parents)
On a weekly basis, join Wilfrid Kroath, as he interviews inspirational changemakers from different walks of life and all around the globe. They share their stories with the mission to open up to young adults (and their parents)."What gets you up in the morning?", "Why do you do what you do?", "How did you start your journey?", "Did you ever fail?", "How did you overcome failure?", "What are the key ingredients for being a good leader?". All extremely relevant questions, which we try to answer!
Dare to Suck - Inspiring changemakers opening up to young adults (and their parents)
Susanne Lindroos: Her meal kit concept "Sannan Ruokakassi" was hip from the start but took years to become a hit
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Wilfrid Kroath
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Season 1
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Episode 9
We are always reminded of Peter Drucker when stating that “Culture eats strategy for breakfast”.
This quote also summarizes Susanne´s situation pretty well when she started to ramp-up her meal kit concept "Sannan Ruokakassi".
Easier, faster, and more healthy ways to cook should be a no-brainer for everybody who is preparing food but getting people to purchase meals-as-a-service can be a fight against windmills.
Find out how Susanna still managed to persuade doubters and grow her business.
The Top 5 key takeaways from his story:
- Believe in your idea but start small.
- Ask for help if you need help.
- Build up your network.
- Have a clear definition of your ideal customer profile but spread your offering through different channels.
- No shaming in failing. It means that you have at least tried.
Ways to connect:
https://www.linkedin.com/in/sanna-susanne-lindroos-3225bb84/
https://www.sannanruokakassi.fi/
sanna@sannanruokakassi.fi